Apple is expecting to make more money this holiday season than ever. It is expected to make as much as $87 billion in revenue in three months out of which iPhone X will be responsible for $30 billion sales.

Tim Cook encourages people to buy an iPhone X by saying that “So if you think about that, that’s a few coffees a week. It’s less than a coffee a day at one of these nice coffee places.” Well, that must be some REALLY nice coffee place. Tim said this in the fiscal Q4 call where the major focus was iPhone X.

Tim Cook is right in a way. As if you get the iPhone X through Apple upgrade program, you’ll get it for $56 a month. If we break it down, that is less than $2 a day. And a coffee surely costs you around the same amount of money.

“The iPhone X orders are very strong for both direct customers and channel partners, which as you know are lots of carriers throughout the world. As of a few minutes ago, the first sales started in Australia. I’m told we had several hundred people waiting at the stores in Sydney, and I’m getting similar reports from stores across that region.”