Tech innovation would probably solve one of the most often occurring issues faced by online consumers or online shoppers subscribes to memberships. Unicorn App that will solve online consumers’ greatest ever issue while they tend to shop online. Most of the consumers while shopping online opt for a free trial for memberships or for software subscriptions.
They usually forgot at the end of the free trial and often get charged for something they never used. So may examples in online shopping, software installations, gym fees, and parking fines.
A service that automatically cancels subscriptions at the end of the free trial period has launched in the UK. It was developed by Josh Browder, who as a teenager developed an algorithm called Do Not Pay, which continues to successfully fight parking fines.
The new app, Free Trial Surfing, is not electronically linked to any consumer bank account or credit card, but it is in partnership with a major bank. However, he did not reveal the bank’s name.
“The idea for this product came when I realized I was being charged for a $21.99 (£18) gym membership from over a year ago that I was never using,” he said. “In fact, I had completely forgotten that I had signed up for a free trial in the first place. Constantly trying to keep track of when a ‘free trial’ period ends is annoying and time-consuming.”
He said 10,000 people had signed up to try Free Trial Surfing since its launch six weeks ago in the US, where Mr. Browder, who is from the UK, now lives.
The two most common subscriptions the service has been used for are porn platforms followed by Netflix, he said.
How does it work?
It is currently only available on Apple’s app store, with a web version in development.
Each customer receives a virtual credit card number and invented name, which they can use to sign up for a service.
The card is actually registered to Mr. Browder’s firm, Do Not Pay. The app can also forward emails between the service provider and the virtual card so that the customer’s own email address is secure.
Mr. Browder says the card will not work if used to pay for any other form of purchase.
He said some platforms were trying to block the service by figuring out which cards belong to Do Not Pay. “Our bank is so big they would have to screw a lot of customers to stop the product. They would have to end the entire free-trial program,” he said.
Perhaps ironically, he says that one day he may charge a subscription to use the service, which is currently free. “It took around six months to build,” he said.”Right now we’re testing it – maybe one day it will be a cheap subscription, like $2 per month.
“The reason it took so long was that we wanted to be sure it would be declined if it is used with a real purchase. We won’t hold people to account – it will be us who takes the hit.”
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