In US people have enormous options when it comes a point to decide where to get the grocery shopping done but everyone has its own preference and priorities to choose. A lot of things matters in this decision making such as convenience, quality, compensation, value and brand. Beside all these factors what is common among all is extreme standard of customer service which means if you don’t like it just return it and they will get that back with better and brighter smile which will eventually stick you back more strongly than ever.
Some of the stores have membership and some of them don’t have which means without membership you just cant enter in store. Major retail stores attracts customers and members not by their products or store but you will be surprised to know that factor….
In US retail marketing is incredible despite of the fact that US is spread over gigantic area every customer will still end up throwing advertisement magazines from mail box to nearest trash, all major retail stores send discounts and deals through paper magazines weekly to its every single potential customer no matter which place you are in the US. In so many retail brands options it becomes very hard to decide which store to select for all grocery items, its almost impossible because the discounts, deals and variety does not allow you to stick to one store.
In US Walmart does exist within 10 miles of every American living in US. If i have to pick a store for nothing to buy literally nothing to buy i will pick Walmart the reason is unbelievable thats the only store in US that offers free shopping bags to customers. And you can take additional.
In Aldi customers have to insert quarter coin in cart to shop around and it has a purpose behind which is practically perfect either customer has to forget his quarter or leave the cart back in que which save time and resource for store.
Some of the major stores such as Costco , Walmart and 7eleven entice customers not by store products but its cheap gasoline rates which ultimately force buyers to shop in stores.
Despite of digital advancement in technology still major retail brands opt BTL line of marketing to inform consumers about their top deals and still paper mail is major stream of advertisement.
Like in UK consumers expect everything to be of pound and eventually gets to pound store, in US people have Dollar tree where most of the things consumer can expect under a dollar.