Tag Archives: alibaba

Amazon has taken over.

The US-based agency conducted research to evaluate the buying behavior of customers and how much a consumer willing to pay to a particular brand when it comes to shop. It means a lot for brands to identify customer behavior and formulate strategies accordingly.
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This year in the survey Amazon has broken the longstanding reign of Apple and Google to become the world’s most valuable brand worth $315.5bn – the first new brand to claim the number one spot in 12 years. According to Kantar’s latest global BrandZ ranking, Amazon’s value grew 52% between 2018 and 2019, while Apple grew 3% to $309.1bn and Google by 2% to a little just under that at $309bn.

Microsoft, which sits in a comfortable fourth place with a value of $251bn, recorded the second-best increase in value in the top 10, up 25%, followed by Visa in fifth place, up 22% to $178bn, and Alibaba in seventh, up 16% to $131bn. Amazon’s global value this year is 409% higher than Microsoft’s was in 2006, which was the first brand to hold the top spot when the ranking launched.

Amazon to end its delivery system

“Amazon’s rise in brand value has been steady over the past few years as it has evolved from an online, price-led retailer to an ‘ecosystem brand’,” says Graham Staplehurst, BrandZ’s global strategy director. “It has successfully connected the values and positive brand associations from one business – ease of use, speed, reliability – to other areas.

“Enabled by developing technologies, and not being afraid to try and fail at times, Amazon has diversified into a range of offers from cloud computing to smart devices, from payment systems to the best in entertainment. As the boundaries between traditional businesses blur, Amazon has been ideally positioned to seize emerging opportunities.”

READ MORE: How brands can grow in a volatile marketing world

The only brands in the top 10 to decrease their value are Facebook (sixth) down 2% and Tencent (eighth) down 27% – although Tencent’s blow can largely be explained by a new constraint on gaming revenues in China. Overall, the top 100 has gained almost a third of a trillion dollars ($328bn) in value over the past year to reach $4.7tn – roughly the combined GDP of Spain, Korea, and Russia.

Total value grew by 7%, almost twice the growth rate of the global economy, despite the US and China trade war impacting consumer confidence. Much of this growth has come from consumer technology brands, which are now worth more than $1tn collectively.


While, the top 10 has remained largely unchanged in terms of the brands within it, a couple of contenders are poised to disrupt the status quo.

Mastercard (12th) is one of the strongest challengers, with a 30% year-on-year increase in value – 1,138% times higher than 10 years ago – meaning it is far outpacing the aggregated growth rate of the top 10 (9.7%) and highly likely it will break through into the top 10 next year.

“Mastercard is a particularly interesting one because it shows the value of the brand and some changes in the world around us as well,” Staplehurst says.

“Brands that are able to have a clear identity, have some meaning for consumers, but also operate across more sectors [have the best potential for future growth]. This is what Mastercard is doing, it’s inserting itself into these ecosystems that are developing in a very useful for itself way.”

As Mastercard’s marketing boss Raja Rajamannar told Marketing Week earlier this year: “We are innovating non-stop in how we work. We try to bring those innovations to the table and see how we can partner with other companies to bring these to life. So the innovation could come from within Mastercard or from outside of the company.”

Verizon (11th) is also outpacing the top 10 with 11% growth over the past year and 434% growth compared with 2009. However, it is Instagram which is the fastest riser this year, up 95%.

Brands swapping in the listing

There are nine newcomers this year – the majority of which are Chinese and US technology brands. These are Didi Chuxing (71st), Xiaomi (74th), Meituan (78th), Dell Technologies (81st) – which re-enters the ranking now it is no longer a private company and its financials can be valued – Xbox (87th) and Tata Consultancy Services (97th).

Other newcomers include Chanel (31st) – another re-entry for the same reason as Dell, Indian insurance brand LIC (68th) and Haier (89th).

READ MORE: Instagram is growing its value faster than any other brand

According to Kantar, the newcomers score much higher than other brands on a number of measures including salience (146 vs 124), social presence (123 vs 110), purpose (118 vs 110), brand experience (117 vs 109), creativity (115 vs 105) and ‘interested to see what they do next’ (120 vs 110).

This means nine brands have fallen out of the ranking this year: China Life, Bank of China, eBay, SF Express, ANZ, BT, Ford, Honda, and Pepsi.

This doesn’t necessarily mean that they’re not growing, but they’re not growing at a fast enough rate to stay in the top 100. The minimum value needed to get into the top 100 is now 217% higher than in 2006 when it was around £4bn, making it a tough field to play – and stay – in.

It is worth noting the brands that have dropped out the top 100 have almost equal salience with their global competitors, but they lack ‘meaning’ and ‘difference’, which shows salience is no longer a guarantee of growth but merely a maintenance factor.

Just three UK brands made the top 100 this year: Shell (65th) up 2%, Vodafone (49th) down 8% and HSBC (56th) down 2%.

How the research carried out?

Kantar’s BrandZ valuation process takes the financial value created by a brand in US dollars and multiplies it by the proportion of that value generated by the brand contribution alone.

That brand contribution is derived from consumer research that quantifies how much of the volume people purchase and how much of the price premium people pay can be attributed to brand equity, connecting what people think to what they do.

This year’s analysis involves 122,000 brands, 3.6 million consumers, 418 categories, 51 markets, and 5.1 billion data points. 

China steering close to US in World’s listing of Top tech giants in 2018

The world’s 20 largest tech companies now exclusively

IT industry is overall progressed drastically in regards of innovation and technology in last five years. More than 1.5 millions entrepreneurs globally have registered themselves and have shown keen interest in adding value in the industry. However it has been observed that Silicon valley has declining trend of inviting overseas in IT firms in last few months explicitly from Asia the low economic region, reason of such trend is cost cut.

On the other hand Large companies can be located all over the globe.

For example, massive auto companies can be found practically anywhere on a map. Ford (USA), Toyota (Japan), Volkswagen (Germany), Hyundai (South Korea), Volvo (Sweden), Tata Motors (India), and Magna (Canada) are just some of the biggest companies involved in the production of vehicles or parts.

While the banking, pharma, energy, and retail industries also have geographic spread as well, the same cannot be said for the rapidly-growing tech industry.

Image: Visual Capitalist

The clash of tech titans

The most recent edition of Mary Meeker’s famous Internet Trends 2018 report highlighted the top internet companies in the world by valuation, with an interesting and perhaps unintended outcome.

Of the 20 largest tech giants globally, a total of zero are located outside of the United States and China.

Here are the latest rankings of internet companies, using updated market caps for all public companies:

*In Meeker’s chart, she kept eBay-Paypal together as one entity. We’ve separated them based on the 2015 spinoff.

**Xiaomi’s valuation has been in question ahead of its July 9 IPO in Hong Kong, and we’ve used the most recent valuation estimate of $54 billion here.

In total, the above list of companies is worth $5.9 trillion, with a 75%-25% split in terms of USA/China.

It’s also worth noting that the list excludes Samsung, likely because the South Korean company is quite diversified in its manufacturing activities (TVs, refrigerators, air conditioners, batteries, microwave ovens, etc.).

A steep dropoff

Aside from the USA-China duality, the other major noticeable aspect of the list of the world’s largest tech giants is that it clearly shows a divide between top-tier companies and those further down the ladder. In fact, there is not a single company with a valuation between $200 billion and $450 billion.

The top seven companies on the list account for 81% of the total value of the list, and they are all above the $450B mark. These include behemoths like Apple, Alphabet, Amazon and Microsoft, but also two big Chinese companies as well (Tencent, Alibaba).

Meanwhile, the bottom 14 companies muster up just 19% of the value – a fact that underlines how hard it is to vault a tech company into the upper echelon of the market.

Alibaba & Hema sharing technology to transform Beijing as ‘city of new retail’


China’s massive e-commerce platform, Alibaba is taking huge strides towards its bold vision of new retail as the conglomerate announced recently to, leveraging its technological advances and retail know how, transform China’s capital city Beijing into a “city of new retail”.

Hangzhou-based Alibaba made the announcement at this year’s Beijing Fair held on May the 28th and inked up a strategic partnership deal with the Beijing municipal government.

According to the partnership, Alibaba will be applying an assortment of technologies including big data, cloud computing, artificial intelligence, online mapping, etc., coupled by its online and offline businesses such as Ele.me the food delivery service, Hema Xiansheng the convenience store, to help catapult Beijing into a new retail city envisaged by Alibaba.

For instance, thanks to the online technologies and virtual traffic brought in by Tmall, Alibaba’s B2C marketplace, many Beijing-grown time-honored brands saw their offline transaction grew by 85% in the first four months of 2018.

The tie-up with Beijing is part of the commerce giant’s grand plan to integrate and weave a bunch of its retail-related business units – from Tmall (online B2C), Hema (offline new retail store), Koubei (local life services platform), to Eleme (food delivery) and so on – into more cities across China, Beijing is one of the first batch of test beds for the initiative.

TMall supermarket, Alibaba’s answer to arch-foe JD’s online supermarket business, promises 1-hour-delivery for neighboring communities, and has covered thousands of communities; Hema Xiansheng, the post child of Alibaba’s new retail concept, is opening another 30 stores in Beijing to serve more communities; Sanyuanli food market, the renowned fresh good market sells basically everything you’ll need in your kitchen, is also adopting technologies to become cashless and hassle-free.

While the overwhelming growth in China’s e-commerce has led to Alibaba’s present success, it’s interesting to know that 82% of the market still belongs to the offline retail segment.

With the growth in the online shopping area is slowing down, Alibaba turned its eyes to the brick-and-mortar channels for further growth. Jack Ma, Alibaba’s founder and chairman conceptualized “new retail”, an idea to blend offline and online channels together in a unified fashion, providing a seamless complete retail experience across multiple channels.

Amazon moving towards new delivery endeavor

Amazon confirmed that it intends to expand into a new delivery endeavor, but the company did not provide details on the schedule or scope.

“We’re always innovating and experimenting on behalf of customers and businesses that sell and grow on Amazon to create faster low-cost delivery choices,” spokesperson Kristen Kish told the E-Commerce Times. Amazon has relied on third-party shippers for many years, but those firms have tended to become overwhelmed and backlogged during the critical Christmas holiday delivery season.

The move marks Amazon’s latest effort to increase its control over logistics, which have been a central focus of the company as it has grown to become the most powerful e-commerce retailer in the U.S.

The company plans to launch the new service within weeks, The Wall Street Journal reported Friday. It initially will pick up goods from third-party sellers that already work with Amazon and deliver them to customers. The service eventually will expand to merchants that currently do not work with Amazon. It will launch in Los Angeles and expand to other U.S. cities over time, according to the Journal.

Image result for amazon store

15 famous tech people dropouts

Only education is not a prerequisite to being a successful tech entrepreneur. If that would be a case none of these would have ever been there where they are right now.  It is not so acceptable most often that dropout step forward and starts an organization, however, these extraordinary individuals make a solid case.Self-learning has been a pattern among business people. What’s more, the rundown of extremely rich person dropouts is long. Nearly
Here is the list of 15 dropout tech entreprenuer 2017

  1. Travis Kalanick
    In 1998, Kalanick dropped out of the University of California at the age of 21, Los Angeles with several companions. Together they set up different web search tools and document exchange programming. In 2009, he established Uber which is presently worth $62 billion.
    Image result for travis uber
  2. Mark Zuckerberg
    Zuckerberg, while still in secondary school, created Pandora. He at that point made ‘The Facebook’ while he was in his sophomore year at Harvard University and left school in 2004 to deal with the organization. Facebook today is worth $190 billion.

    If you can dream it, you can do it.You don’t need to be superhuman to do what you trust in.Success is staggering from inability to disappointment with no loss of eagerness.

  3. Jan Koum
    Ukrainian Jan Koum came to America in 1992 with his mom at 16 years old. He at that point enlisted at San Jose State University in 1995, which he exited to join Yahoo after he was offered work. It was here that he met Brian Acton with whom he established WhatsApp in 2004.
  4. Larry Elinson
    Larry Ellison dropped out of two colleges: The University of Illinois and after that the University of Chicago. In 1966, he moved to Northern California and worked at different occupations where he earned his PC aptitudes. In 1977 he set up Oracle.
    Image result for Larry Ellison
  5. Michael Dell
    Dell self-financed his first PC with $1,000 in 1984. He worked from his apartment while he was learning at the University of Texas. He sold them to his schoolmates and the organization earned $6 million.

    Doors were a law understudy at Harvard University, however his energy since adolescence was PCs. In 1976, he cleared out Harvard to join Paul Allen at MITS and afterward established their own particular organization making programming for various PC organizations.

6 Evan Williams
Evan Williams dropped out of the University of Nebraska in 1990. A couple of years after the fact he helped to establish Blogger and in 2006 began The Obvious Collection which developed into what we know today as Twitter. 

7. Steve Jobs Steve Jobs enlisted at Reed University. Not certain of his choice, he dropped out in 1972. Be that as it may, Jobs kept on going to innovative classes at the college for the following year and a half. In the wake of dropping out, Jobs acted as a computer game planner for Atari and after that hiked through India.
When he returned, he collaborated with secondary school companion Steve Wozniak. By 1975, the couple had begun to chip away at the main Apple item in the Jobs family carport. The Apple 1 was discharged in 1976.


  1. Mullenweg
    Mullenweg dropped out of the University of Houston in 2004. And, after its all said and done, he was precocious to the point that he didn’t try taking PC classes. At 20, he had effectively built up the beginnings of WordPress and was handling work offers from tech organizations, the Houston Press reports.

    After he dropped out, he went to work for CNET in San Francisco, with a guarantee that he could keep building up his side undertaking 15% of the time. He cleared out to establish Automattic, the organization behind WordPress. In spite of utilizing just 330 individuals, the online stage now has 131 million novel guests for each month and forces 23% of the web.


  1. Elizabeth Holmes

When she was a sophomore at Stanford in 2003, Holmes established the human services innovation organization Theranos. A couple of months after the fact, she dropped out to concentrate on the organization.
Today the 31-year-old is America’s most youthful female very rich person, with an expected total asset of $4.6 billion.


  1. Daniel Ek

In 2005, Ek left his studies in design at the Royal Institute of Technology in Sweden following two months, as per sq EQ. He worked for various sites and in the long run established a web-based promoting organization called Advertigo. Ek sold the business to the Swedish organization Tradedoubler. He later collaborated with its author to begin Spotify in 2008. Spotify took off, and Ek turned into a tycoon only a couple of years after the fact. As per its site, the music-gushing administration now has more than 75 million dynamic clients.


  1. David Neeleman

Following three years at the University of Utah, Neeleman dropped out.He went ahead to establish the business aircrafts Morris Air, JetBlue Airways, and Azul Brazilian Airlines.


  1. Arash Ferdowsi

Ferdowsi dropped out of the Massachusetts Institute of Technology in 2007 following three years at the school, as per Inc. He cleared out to help establish DropBox, which rapidly developed from a modest startup to an administration utilized by countless individuals.


  1. Bill Gates

When he got to Harvard University, Gates had just been modifying PCs for no less than five years. He made an electronic form of tic-tac-toe when he was 13 years of age. Bill Gates dropped out of Harvard in 1975 to concentrate on Microsoft full time. The move started a lifetime of accomplishment for Gates, who is presently assessed to be the wealthiest man on the planet.


  1. Ali Baba owner Jack Ma

Alibaba organizer Jack Ma is one of the wealthiest individuals on the planet, with total assets of over $36 billion as indicated by Forbes. Be that as it may, some time ago he couldn’t land a position at Kentucky Fried Chicken.
The early dismissal showed him an essential business lesson: “You have to get used to failures” because it will force you to work hard.


  1. Barry Diller

This extremely rich person media financier dropped out of school to begin Fox Broadcasting Company. He is the administrator of Expedia and was at one time the CEO of IAC/InterActiveCorp which incorporates Home Shopping Network and Ticketmaster.