Tag Archives: america

actions the matter in Retail

In US people have enormous options when it comes a point to decide where to get the grocery shopping done but everyone has its own preference and priorities to choose. A lot of things matters in this decision making such as convenience, quality, compensation, value and brand. Beside all these factors what is common among all is extreme standard of customer service which means if you don’t like it just return it and they will get that back with better and brighter smile which will eventually stick you back more strongly than ever.

It is impossible in America to stick your self to one Retail store for shopping. The major factor the stops you sticking to one Retail store is its competitive and incredible price. Same thing you will see in Costco at lets assume $70 and as soon as you step in Lowe’s it will be incredibly different and you will make your mind next time you will be coming here for this product.

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Some of the stores have membership and some of them don’t have which means without membership you just cant enter in store. Major retail stores attracts customers and members not by their products or store but you will be surprised to know that factor….

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In US retail marketing is incredible despite of the fact that US is spread over gigantic area every customer will still end up throwing advertisement magazines from mail box to nearest trash, all major retail stores send discounts and deals through paper magazines weekly to its every single potential customer no matter which place you are in the US. In so many retail brands options it becomes very hard to decide which store to select for all grocery items, its almost impossible because the discounts, deals and variety does not allow you to stick to one store.

In US Walmart does exist within 10 miles of every American living in US. If i have to pick a store for nothing to buy literally nothing to buy i will pick Walmart the reason is unbelievable thats the only store in US that offers free shopping bags to customers. And you can take additional.

In Aldi customers have to insert quarter coin in cart to shop around and it has a purpose behind which is practically perfect either customer has to forget his quarter or leave the cart back in que which save time and resource for store.

Some of the major stores such as Costco , Walmart and 7eleven entice customers not by store products but its cheap gasoline rates which ultimately force buyers to shop in stores.

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Despite of digital advancement in technology still major retail brands opt BTL line of marketing to inform consumers about their top deals and still paper mail is major stream of advertisement.

Like in UK consumers expect everything to be of pound and eventually gets to pound store, in US people have Dollar tree where most of the things consumer can expect under a dollar.

Amazon has taken over.

The US-based agency conducted research to evaluate the buying behavior of customers and how much a consumer willing to pay to a particular brand when it comes to shop. It means a lot for brands to identify customer behavior and formulate strategies accordingly.
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This year in the survey Amazon has broken the longstanding reign of Apple and Google to become the world’s most valuable brand worth $315.5bn – the first new brand to claim the number one spot in 12 years. According to Kantar’s latest global BrandZ ranking, Amazon’s value grew 52% between 2018 and 2019, while Apple grew 3% to $309.1bn and Google by 2% to a little just under that at $309bn.

Microsoft, which sits in a comfortable fourth place with a value of $251bn, recorded the second-best increase in value in the top 10, up 25%, followed by Visa in fifth place, up 22% to $178bn, and Alibaba in seventh, up 16% to $131bn. Amazon’s global value this year is 409% higher than Microsoft’s was in 2006, which was the first brand to hold the top spot when the ranking launched.

Amazon to end its delivery system

“Amazon’s rise in brand value has been steady over the past few years as it has evolved from an online, price-led retailer to an ‘ecosystem brand’,” says Graham Staplehurst, BrandZ’s global strategy director. “It has successfully connected the values and positive brand associations from one business – ease of use, speed, reliability – to other areas.

“Enabled by developing technologies, and not being afraid to try and fail at times, Amazon has diversified into a range of offers from cloud computing to smart devices, from payment systems to the best in entertainment. As the boundaries between traditional businesses blur, Amazon has been ideally positioned to seize emerging opportunities.”

READ MORE: How brands can grow in a volatile marketing world

The only brands in the top 10 to decrease their value are Facebook (sixth) down 2% and Tencent (eighth) down 27% – although Tencent’s blow can largely be explained by a new constraint on gaming revenues in China. Overall, the top 100 has gained almost a third of a trillion dollars ($328bn) in value over the past year to reach $4.7tn – roughly the combined GDP of Spain, Korea, and Russia.

Total value grew by 7%, almost twice the growth rate of the global economy, despite the US and China trade war impacting consumer confidence. Much of this growth has come from consumer technology brands, which are now worth more than $1tn collectively.

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While, the top 10 has remained largely unchanged in terms of the brands within it, a couple of contenders are poised to disrupt the status quo.

Mastercard (12th) is one of the strongest challengers, with a 30% year-on-year increase in value – 1,138% times higher than 10 years ago – meaning it is far outpacing the aggregated growth rate of the top 10 (9.7%) and highly likely it will break through into the top 10 next year.

“Mastercard is a particularly interesting one because it shows the value of the brand and some changes in the world around us as well,” Staplehurst says.

“Brands that are able to have a clear identity, have some meaning for consumers, but also operate across more sectors [have the best potential for future growth]. This is what Mastercard is doing, it’s inserting itself into these ecosystems that are developing in a very useful for itself way.”

As Mastercard’s marketing boss Raja Rajamannar told Marketing Week earlier this year: “We are innovating non-stop in how we work. We try to bring those innovations to the table and see how we can partner with other companies to bring these to life. So the innovation could come from within Mastercard or from outside of the company.”

Verizon (11th) is also outpacing the top 10 with 11% growth over the past year and 434% growth compared with 2009. However, it is Instagram which is the fastest riser this year, up 95%.

Brands swapping in the listing

There are nine newcomers this year – the majority of which are Chinese and US technology brands. These are Didi Chuxing (71st), Xiaomi (74th), Meituan (78th), Dell Technologies (81st) – which re-enters the ranking now it is no longer a private company and its financials can be valued – Xbox (87th) and Tata Consultancy Services (97th).

Other newcomers include Chanel (31st) – another re-entry for the same reason as Dell, Indian insurance brand LIC (68th) and Haier (89th).

READ MORE: Instagram is growing its value faster than any other brand

According to Kantar, the newcomers score much higher than other brands on a number of measures including salience (146 vs 124), social presence (123 vs 110), purpose (118 vs 110), brand experience (117 vs 109), creativity (115 vs 105) and ‘interested to see what they do next’ (120 vs 110).

This means nine brands have fallen out of the ranking this year: China Life, Bank of China, eBay, SF Express, ANZ, BT, Ford, Honda, and Pepsi.

This doesn’t necessarily mean that they’re not growing, but they’re not growing at a fast enough rate to stay in the top 100. The minimum value needed to get into the top 100 is now 217% higher than in 2006 when it was around £4bn, making it a tough field to play – and stay – in.

It is worth noting the brands that have dropped out the top 100 have almost equal salience with their global competitors, but they lack ‘meaning’ and ‘difference’, which shows salience is no longer a guarantee of growth but merely a maintenance factor.

Just three UK brands made the top 100 this year: Shell (65th) up 2%, Vodafone (49th) down 8% and HSBC (56th) down 2%.

How the research carried out?

Kantar’s BrandZ valuation process takes the financial value created by a brand in US dollars and multiplies it by the proportion of that value generated by the brand contribution alone.

That brand contribution is derived from consumer research that quantifies how much of the volume people purchase and how much of the price premium people pay can be attributed to brand equity, connecting what people think to what they do.

This year’s analysis involves 122,000 brands, 3.6 million consumers, 418 categories, 51 markets, and 5.1 billion data points. 

Khan welcomes Trump desire to meet him: FO

A recent change in government realized Trump’s team that they have to revise their working relationship with newly sworn cricketer turned politician Imran Khan as Prime Minister. The focal point of realization is getting out from Afghan mess and Trump been told that none other than PM Imran Khan can help him out in this matter. He was expecting to meet him at Davos but Imran Khan did not attend that meeting.

Khan previously missed UN meeting held in 2018 and sent his FM Qureshi to represent country later missed Davos meeting held last year. He wanted to put the house in order first. However, he visited KSA twice, UAE, China, Turkey and Malaysia for rescuing the sinking economy and received historic support Pakistan never had received in past.

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Now US President Donald Trump has expressed his desire to meet Pakistani Prime Minister Imran Khan, spokesperson of Pakistan’s foreign ministry said on Thursday.

Addressing the weekly briefing here, the spokesperson Mohammad Faisal said that during his recent visit to Pakistan, US Senator Lindsey Graham, discussed Trump’s interest in meeting with Khan, however, date and venue have not been finalized yet.

“There are no dates, as of now, for this meeting. A lot of preparation and homework is required before such high-level engagements are materialized,” he said, Xinhua news agency reported.

 

He said that Senator Graham also met with the prime minister and foreign minister, which were useful in understanding each other’s perspective and reviewing the regional security situation. Matters of bilateral and regional interest, including the Afghan situation, were discussed.

Earlier in December, Trump wrote a letter to Khan, seeking Pakistan’s support and facilitation in a negotiated settlement of the conflict in Afghanistan.

Pakistan’s PM Imran Khan told Trump to rectify his records: Aid was nuts

In the latest hot tweets exchange between TRUMP and Pakistan PM Imran Khan, world has observed entirety different attitude from underestimated country like PAKISTAN. Not only Trump but none of his cabinet was expecting such a instant and blunt response on twitter just in few mins after Trump put on his tweet. This made them realize the insight of Khans regime in PAKISTAN. On the other hand Pentagon without a moment longer than necessary got on spot and recorded their verdict which was inverse of the President. Pentagon clearly confessed Pakistan is still a critical and supportive ally in the region

Trumps in his media talk point out Pakistan role against the aid given was not enough. I am not satisfied with the response hence halt the aid $1.3 billion.

In response to Trumps media talk, in just short of few minutes Newly elected Prime Minister Imran Khan replied in his tweet that they lost 75000 people lives and $123 billion however in return we just got $20 billion which is nuts.

He also told clearly that we wont be a part of any ones war at the same cost anymore. We will have our own interest on the top and anything like “Do More” will be rejected at earliest

Reason why PM Imran Khan has reacted so furious and angrily?

He has a serious concern over post effect of war against terror the lives they have lost and the economy destruction is irreplaceable. On the other hand one should not forget that Pakistan is no more dependent on US financial aid. They have got various sources that are keen to pour in Pakistan’s economy in an hour of need. Countries like China , KSA, UAE , Malaysia, Turkey and many more holds keen interest in Pakistan due to its CPEC project and they strongly believe Gawadar is future Dubai.

So in such scenarios where many countries are interested to help the drowning economy why would the PM like Imran Khan would beg for nuts?

New Govt wants US to rectify statement issued by US State Department: Foreign Minister

Pakistan – Pakistan has called for the United States to amend what its foreign ministry described as a “factually incorrect” account of a phone call between U.S. Secretary of State Michael R. Pompeo and new Prime Minister Imran Khan.

The row comes ahead of a planned visit by Pompeo to Islamabad in the first week of September to meet with Khan, who was sworn in as prime minister last week.

The U.S. State Department readout of the call said Pompeo wished Khan success and also asked Khan to take “decisive action against all terrorists operating in Pakistan”.

U.S. officials regularly raise the issue of Taliban and other militants operating from safe havens in Pakistan, where they plot attacks on U.S. and Afghan troops across the border.

Pakistan regularly denies that the Afghan Taliban operates from its soil.

And overnight on Thursday, Pakistan’s foreign ministry asserted that the issue of militants never came up in the phone call between Pompeo and Khan.

“Pakistan takes exception to the factually incorrect statement issued by U.S. State Dept on today’s phone call,” the spokesman for the Ministry of Foreign Affairs said on Twitter.

“There was no mention at all in the conversation about terrorists operating in Pakistan. This should be immediately corrected.”

The U.S. embassy in Islamabad could not immediately be reached for comment.

Pompeo is expected in Islamabad on September 5, and is likely to be the first foreign dignitary to meet with Khan since he was sworn in.

Khan is well known for his criticism of U.S. military policy in Afghanistan, but he said after winning elections last week that he seeks better relations with the United States after a series of aid cuts and the suspension of U.S. military training.