Tag Archives: brands

What to expect from festive season this year?

Online sales have escalated during this pandemic quite unanticipated its for the same reason everyone knows #Covid19 changed out life styles and habits, so is consumer buying behavior. In US auto vendors are offering touch less free auto buying or curb side buying which means paper work online and keys can be delivered at door or on curbside.

What to expect from this year festival season? Although shopping trends have changed and customers are encouraged to buy online their most of the essentials but still brick shopping is inevitable. Precautions and split holidays sale will be in SOP list of the retailers. Brands instead focusing on one day are choosing multiples days for Halloween, Black Friday and Thanksgiving. Hence festival season used to start in November earlier is just kicking off this weekend.

Discount and Sales all shifted online
  • Walmart said Wednesday that it will have in-store Black Friday sales, but it’s breaking them up into three different sales events.
  • The big-box retailer is taking safety precautions, such as having employees distribute sanitized shopping carts and limiting the number of customers inside the store.
  • Scott McCall, executive vice president and chief merchandising officer for Walmart U.S., said the company wants to deliver on low prices, convenience and safety — no matter how customers choose to shop.

10 shocking facts of USA Retail Industry

Retail Industry norms vary from country to country. How Retail Industry in US works is way to different than rest of the world. I had a chance to experience that in England, Dubai , Asia and this time its USA. After few months of stay in USA, i realized its a huge trap for customer despite of knowing that you actually don’t need that you keep on shopping in advance because bulk buying saves you huge amount. And most of the times it becomes inevitable. My precise remarks about US for foreigners are ‘ Its an opposite and another world within a world ‘. Its because many things you see are opposite.


Retail in the USA has offer you much more than your imagination, variety of brands makes decision making so complex that often becomes hard to retain one brand, pricing varies a lot. Bulk buying is a trap. most of the stores enforce you to get members to avail discounts.

Trends of US Retail Industry

1. Due to variety and suitability one just cant stick to one store for grocery.

2. You will find everything bigger in size at reasonable price. There small size is medium for the rest of the world.

3. There are so many brands for one product that it becomes hard to decide what to get.

4. Every visit to store product placement changes. Most of the stores keeps changing the product placement in the store strategically and intentionally to make customers engaged in product hunt.

5. In America you can be surprised to see frozen Pizza and clothes at Pharmacy.

6. Customer wont be able to distinguish between store associate and store Manager at one time, they work so integrated.

6. Product placement is so smartly planned that it entice customer beyond its original buying plan and 95% of the times strategy dominates. Lets assume you went to store to buy Milk there are most likely chances that you end up with multiple products in the cart.

7. Exchange and return even after months is not at all an issue, they will happily accept anything from customer even after months

8. Wholesale brands such as Sams Club (Walmart) and Costco has also gas station for customers

9. At Walmart stores in USA you wont find any one at checkout doors which increases the percentage of non billed products and carts however store is not much bothered about the fact.

10. If customers gets something from wrong shelve and ends up with high price difference store is bound to give that to customer anyway as they never want customers go away.

Retail Plan for the year 2021 in the US

The earliest projections have the country moving toward a post-COVID state in summer, which means that 2021 first half will only be more of the same for retail. By the time most of us are vaccinated, we’ll have been living in a COVID world for more than a year, and, unfortunately, a return to “normal” may never happen. How Retail is getting back on track after lock down and unprecedented BLM riots. Interesting parameters and strategies under consideration within companies before coming back on track

Do you think its still vulnerable to recommence Retail businesses and other sectors during the declining phase of Pandemic? Various industries are getting back to resume business following corona virus lock downs, companies in various industries, spanning from retail to finance, are announcing their plans for the future — and whether that means returning to the office, reopening for customers or rethinking how to operate. While some embrace WFH for the long term, others are having the majority of their employees gradually return to the office.

150 stores are closing in 25 states in the USA and here is the list JC Penney filed Bankrupt reveals within next 10 to 12 weeks they are shutting stores in various states. Penney realize the fact its hardest decision to made but the 90,000 workforce wont effect with this decision

However due to Pandemic online sales in retail industry have substantial increase as brick and barter faced zero inflow of customers and forced around 30 top retail brands in the USA to close more than 500 outlets in different states of the US. Retailers like Wegman, CVS Pharmacy, Walgreens, Macy and Target are planning to close their outlets all across US. Due to extreme decline in brick and barter sales many brands are firing employees for the obvious reason due to which 3.2 million Americans filed unemployment and US administration extending $600 weekly to every unemployed citizen.


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Retail Brands strategy during Pandemic?


On the other hand, as online sales escalated substantially experts believe it’s a time for brands not to focus on sales but there strategy should be more customer oriented. It’s a best time to enhance ultimate customer experience and boast your long term sales. Retailers should focus on inventory and efficient delivery as Walmart initiated express delivery in just 2 days. Not only this for the first time Walmart got into reselling market with thredUP.

The retail market heading towards a more consolidated model and cost efficient model as they just cant afford high expenses. Many retailers have found different ways to boast online sales by opting trending e-commerce platforms.

You must be thinking as if it all really matters to you as you cant shop online from these stores. As matter of fact Amazon does not ships every product outside US for example if customer are somewhere in Asia or Europe and spent 40 minutes and end up with few items in cart and as he checks out he gets notify that product is not eligible for his country so how would he possibly react to that situation? That’s where we jump in for customer and extends seamless shopping experience without any hurdle.

How to place order on Amazon from outside US?

We believe in cost efficient solution that’s why avoid capital and other miscellaneous cost that may comes in. We are offering a solution that will help you getting the top American quality product from any store such as Amazon, Walmart, eBay or any store that comes in your mind. You just have to purchase the product and rest of the procedure is very simple. All you have to do is to buy items/products of your choice using your debit/card and let us receive your product in the US on given address (by adding our shipment address, most of the shipments within US for over $25 orders are free) once we will receive that we will reship that to you by courier of your choice. Procedure is extremely simple and forget about the limitations we will make every shipment possible.

We know you have so many questions in mind regarding payment and shipment time so lets make it more simple. What you have to pay for is the Product, International Shipment varies and 5% – 10% processing fee. If you still have questions in your mind leave your contact details and we will contact you as soon as possible.     

How to get products delivered from Amazon at your doorstep if you are not in the US?

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Mystery Shopping

Applicants Required

We are looking for people aged 18 – 45 interested in joining our project for Mystery Shopping. Brands included in the project are from Retail industry, Food industry, Restaurants, and Hospitality industry. All those people interested in taking part in our coming project starting from July till September may fill the form given below

 

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Amazon has taken over.

The US-based agency conducted research to evaluate the buying behavior of customers and how much a consumer willing to pay to a particular brand when it comes to shop. It means a lot for brands to identify customer behavior and formulate strategies accordingly.
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This year in the survey Amazon has broken the longstanding reign of Apple and Google to become the world’s most valuable brand worth $315.5bn – the first new brand to claim the number one spot in 12 years. According to Kantar’s latest global BrandZ ranking, Amazon’s value grew 52% between 2018 and 2019, while Apple grew 3% to $309.1bn and Google by 2% to a little just under that at $309bn.

Microsoft, which sits in a comfortable fourth place with a value of $251bn, recorded the second-best increase in value in the top 10, up 25%, followed by Visa in fifth place, up 22% to $178bn, and Alibaba in seventh, up 16% to $131bn. Amazon’s global value this year is 409% higher than Microsoft’s was in 2006, which was the first brand to hold the top spot when the ranking launched.

Amazon to end its delivery system

“Amazon’s rise in brand value has been steady over the past few years as it has evolved from an online, price-led retailer to an ‘ecosystem brand’,” says Graham Staplehurst, BrandZ’s global strategy director. “It has successfully connected the values and positive brand associations from one business – ease of use, speed, reliability – to other areas.

“Enabled by developing technologies, and not being afraid to try and fail at times, Amazon has diversified into a range of offers from cloud computing to smart devices, from payment systems to the best in entertainment. As the boundaries between traditional businesses blur, Amazon has been ideally positioned to seize emerging opportunities.”

READ MORE: How brands can grow in a volatile marketing world

The only brands in the top 10 to decrease their value are Facebook (sixth) down 2% and Tencent (eighth) down 27% – although Tencent’s blow can largely be explained by a new constraint on gaming revenues in China. Overall, the top 100 has gained almost a third of a trillion dollars ($328bn) in value over the past year to reach $4.7tn – roughly the combined GDP of Spain, Korea, and Russia.

Total value grew by 7%, almost twice the growth rate of the global economy, despite the US and China trade war impacting consumer confidence. Much of this growth has come from consumer technology brands, which are now worth more than $1tn collectively.

Constraints

While, the top 10 has remained largely unchanged in terms of the brands within it, a couple of contenders are poised to disrupt the status quo.

Mastercard (12th) is one of the strongest challengers, with a 30% year-on-year increase in value – 1,138% times higher than 10 years ago – meaning it is far outpacing the aggregated growth rate of the top 10 (9.7%) and highly likely it will break through into the top 10 next year.

“Mastercard is a particularly interesting one because it shows the value of the brand and some changes in the world around us as well,” Staplehurst says.

“Brands that are able to have a clear identity, have some meaning for consumers, but also operate across more sectors [have the best potential for future growth]. This is what Mastercard is doing, it’s inserting itself into these ecosystems that are developing in a very useful for itself way.”

As Mastercard’s marketing boss Raja Rajamannar told Marketing Week earlier this year: “We are innovating non-stop in how we work. We try to bring those innovations to the table and see how we can partner with other companies to bring these to life. So the innovation could come from within Mastercard or from outside of the company.”

Verizon (11th) is also outpacing the top 10 with 11% growth over the past year and 434% growth compared with 2009. However, it is Instagram which is the fastest riser this year, up 95%.

Brands swapping in the listing

There are nine newcomers this year – the majority of which are Chinese and US technology brands. These are Didi Chuxing (71st), Xiaomi (74th), Meituan (78th), Dell Technologies (81st) – which re-enters the ranking now it is no longer a private company and its financials can be valued – Xbox (87th) and Tata Consultancy Services (97th).

Other newcomers include Chanel (31st) – another re-entry for the same reason as Dell, Indian insurance brand LIC (68th) and Haier (89th).

READ MORE: Instagram is growing its value faster than any other brand

According to Kantar, the newcomers score much higher than other brands on a number of measures including salience (146 vs 124), social presence (123 vs 110), purpose (118 vs 110), brand experience (117 vs 109), creativity (115 vs 105) and ‘interested to see what they do next’ (120 vs 110).

This means nine brands have fallen out of the ranking this year: China Life, Bank of China, eBay, SF Express, ANZ, BT, Ford, Honda, and Pepsi.

This doesn’t necessarily mean that they’re not growing, but they’re not growing at a fast enough rate to stay in the top 100. The minimum value needed to get into the top 100 is now 217% higher than in 2006 when it was around £4bn, making it a tough field to play – and stay – in.

It is worth noting the brands that have dropped out the top 100 have almost equal salience with their global competitors, but they lack ‘meaning’ and ‘difference’, which shows salience is no longer a guarantee of growth but merely a maintenance factor.

Just three UK brands made the top 100 this year: Shell (65th) up 2%, Vodafone (49th) down 8% and HSBC (56th) down 2%.

How the research carried out?

Kantar’s BrandZ valuation process takes the financial value created by a brand in US dollars and multiplies it by the proportion of that value generated by the brand contribution alone.

That brand contribution is derived from consumer research that quantifies how much of the volume people purchase and how much of the price premium people pay can be attributed to brand equity, connecting what people think to what they do.

This year’s analysis involves 122,000 brands, 3.6 million consumers, 418 categories, 51 markets, and 5.1 billion data points.