Tag Archives: customer

Top Email tools for Customer Retention

They should have it every morning, Just like they have a cup of Coffee

An email marketing service is an online platform or installed software that enables you to design the email campaign of your dreams and send out bulk messages to your mailing list subscribers. It allows you to better communicate with your existing customers and reach out to new audiences all by creating an amazing email newsletter.

Email marketing is an essential component of a marketing strategy for any kind of business. It does not matter if you own a brick-and-mortar shop, or you sell your products via an e-commerce website. This marketing tool will allow you to better communicate with your customers, inform them about the launch of new products, attract them with customized offers, and much more. All this is done by creating an email campaign and sending out a carefully crafted email newsletter to your potential and existing customers and clients.

Lets have a look on top email tools in 2021 used by Business to entice their online customer. Top 10 email tools preferred by Business in Retail world.

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Rating: 1 out of 5.

Develop your own custom email campaigns for your business using these tools

Microsoft surpass in customer & Retail meetup with AI

With emerging intelligence technology on its way joining Retail industry with advance feature Microsoft revealed unicorn capabilities in AI region integrated in dynamic retail industry like never before. They new app will go one step forward in the race of Omni retail channel and will visualize warehouse, supply chain and operations in a different mode that will help customers get going during shopping experience. This would be phenomenal addition in this dynamic industry.


Dynamics 365 revealed its two new app taking Retail to advance customer oriented shopping with AI


  • Advance AI utilization
  • Promises better retail experience
  • No more ques on check outs
  • No out of stock inventory

Connected store will predict potential threats at inventory, store equipment and check out transition should be hassle free. Not only day to day activity it will reflect seasonal trends of consumer and will help steam lining operations and inventory simultaneously


The two new applications, Dynamics 365 Commerce and Dynamics 365 Connected Store, are focused on improving the efficiency of stores and maintaining the customer experience between the web, mobile, and physical stores.

Amazon has taken over.

The US-based agency conducted research to evaluate the buying behavior of customers and how much a consumer willing to pay to a particular brand when it comes to shop. It means a lot for brands to identify customer behavior and formulate strategies accordingly.
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This year in the survey Amazon has broken the longstanding reign of Apple and Google to become the world’s most valuable brand worth $315.5bn – the first new brand to claim the number one spot in 12 years. According to Kantar’s latest global BrandZ ranking, Amazon’s value grew 52% between 2018 and 2019, while Apple grew 3% to $309.1bn and Google by 2% to a little just under that at $309bn.

Microsoft, which sits in a comfortable fourth place with a value of $251bn, recorded the second-best increase in value in the top 10, up 25%, followed by Visa in fifth place, up 22% to $178bn, and Alibaba in seventh, up 16% to $131bn. Amazon’s global value this year is 409% higher than Microsoft’s was in 2006, which was the first brand to hold the top spot when the ranking launched.

Amazon to end its delivery system

“Amazon’s rise in brand value has been steady over the past few years as it has evolved from an online, price-led retailer to an ‘ecosystem brand’,” says Graham Staplehurst, BrandZ’s global strategy director. “It has successfully connected the values and positive brand associations from one business – ease of use, speed, reliability – to other areas.

“Enabled by developing technologies, and not being afraid to try and fail at times, Amazon has diversified into a range of offers from cloud computing to smart devices, from payment systems to the best in entertainment. As the boundaries between traditional businesses blur, Amazon has been ideally positioned to seize emerging opportunities.”

READ MORE: How brands can grow in a volatile marketing world

The only brands in the top 10 to decrease their value are Facebook (sixth) down 2% and Tencent (eighth) down 27% – although Tencent’s blow can largely be explained by a new constraint on gaming revenues in China. Overall, the top 100 has gained almost a third of a trillion dollars ($328bn) in value over the past year to reach $4.7tn – roughly the combined GDP of Spain, Korea, and Russia.

Total value grew by 7%, almost twice the growth rate of the global economy, despite the US and China trade war impacting consumer confidence. Much of this growth has come from consumer technology brands, which are now worth more than $1tn collectively.

Constraints

While, the top 10 has remained largely unchanged in terms of the brands within it, a couple of contenders are poised to disrupt the status quo.

Mastercard (12th) is one of the strongest challengers, with a 30% year-on-year increase in value – 1,138% times higher than 10 years ago – meaning it is far outpacing the aggregated growth rate of the top 10 (9.7%) and highly likely it will break through into the top 10 next year.

“Mastercard is a particularly interesting one because it shows the value of the brand and some changes in the world around us as well,” Staplehurst says.

“Brands that are able to have a clear identity, have some meaning for consumers, but also operate across more sectors [have the best potential for future growth]. This is what Mastercard is doing, it’s inserting itself into these ecosystems that are developing in a very useful for itself way.”

As Mastercard’s marketing boss Raja Rajamannar told Marketing Week earlier this year: “We are innovating non-stop in how we work. We try to bring those innovations to the table and see how we can partner with other companies to bring these to life. So the innovation could come from within Mastercard or from outside of the company.”

Verizon (11th) is also outpacing the top 10 with 11% growth over the past year and 434% growth compared with 2009. However, it is Instagram which is the fastest riser this year, up 95%.

Brands swapping in the listing

There are nine newcomers this year – the majority of which are Chinese and US technology brands. These are Didi Chuxing (71st), Xiaomi (74th), Meituan (78th), Dell Technologies (81st) – which re-enters the ranking now it is no longer a private company and its financials can be valued – Xbox (87th) and Tata Consultancy Services (97th).

Other newcomers include Chanel (31st) – another re-entry for the same reason as Dell, Indian insurance brand LIC (68th) and Haier (89th).

READ MORE: Instagram is growing its value faster than any other brand

According to Kantar, the newcomers score much higher than other brands on a number of measures including salience (146 vs 124), social presence (123 vs 110), purpose (118 vs 110), brand experience (117 vs 109), creativity (115 vs 105) and ‘interested to see what they do next’ (120 vs 110).

This means nine brands have fallen out of the ranking this year: China Life, Bank of China, eBay, SF Express, ANZ, BT, Ford, Honda, and Pepsi.

This doesn’t necessarily mean that they’re not growing, but they’re not growing at a fast enough rate to stay in the top 100. The minimum value needed to get into the top 100 is now 217% higher than in 2006 when it was around £4bn, making it a tough field to play – and stay – in.

It is worth noting the brands that have dropped out the top 100 have almost equal salience with their global competitors, but they lack ‘meaning’ and ‘difference’, which shows salience is no longer a guarantee of growth but merely a maintenance factor.

Just three UK brands made the top 100 this year: Shell (65th) up 2%, Vodafone (49th) down 8% and HSBC (56th) down 2%.

How the research carried out?

Kantar’s BrandZ valuation process takes the financial value created by a brand in US dollars and multiplies it by the proportion of that value generated by the brand contribution alone.

That brand contribution is derived from consumer research that quantifies how much of the volume people purchase and how much of the price premium people pay can be attributed to brand equity, connecting what people think to what they do.

This year’s analysis involves 122,000 brands, 3.6 million consumers, 418 categories, 51 markets, and 5.1 billion data points. 

Uber in Toronto charged customer $14000 for just 5 miles amid drivers mistake

An Uber rider in downtown Toronto was charged 18,518 Canadian dollars, or about 14,378 American dollars, on Friday for a ride that was five miles and 21 minutes long. All just a mistake, Uber has said.

The mistake, apparently, was the driver, an Uber spokesperson told the CBC.

Image result for uber in toronto

Interestingly customer initially agreed to pay $14 grand for 5 miles and 21 minutes drive

Uber says the ride in question took place in a traditional taxi cab signed up to the ride-hailing service — an option available to customers in Toronto — and that the driver made a mistake when entering the details of the fare into his cab’s meter.

The refund only came after someone who said they were a friend of the passenger tweeted out the receipts.

What I sort of can’t believe is that the passenger initially agreed to pay the money at all, necessitating the refund. Paying fourteen grand with the hope that you’ll be able to settle up later with Uber takes some faith.

Top 100 websites which get highest visitors per month.

A Singapore-based hosting provider Vodien has gathered the list of top 100 websites on Google ranking depicting the most use of the searches around the world.

Without any pros & cons and doubts, Google became the top website in the world. According to the Alexa ranking, the website received 28 billion visits per month. This means that out of 1.1 billion websites available on the internet, Google succeeded in snatching away the top spot due to traffic.

On the other hand, second place went to YouTube, which gathered 20.5 billion visits a month.

  1. Google                                                             11.Linkedin

      2. Youtube                                                          12. Imgur

      3. Facebook                                                        13. Instagram

      4. Amazon                                                          14. Windowslive.com

      5. Yahoo                                                              15. Craigslist.com

      6. Wikipedia.org                                              16. Diply.com

      7. Reddit                                                            17. Bing.com

      8. Ebay                                                                18. Pinterest

      9. Twitter                                                           19. Tumblr.com

      10. Netflix                                                          20. Espn.com