Tag Archives: google

Google partnered with Blockchain Platform

Google has partnered with Dapper Labs, the creator of the Flow blockchain and NFT marketplaces like NBA Top Shot. Google will help to scale the Flow blockchain by letting Flow nodes operate on its low latency cloud service.

Google join hands with BlockChain partner

Google fined $170 million by Regulators

No mercy for top brands make it clear, stay in your limits follow rules or face circumstances. On Wednesday, the Federal Trade Commission announced that it is fining Google $170 million following the agency’s investigation into YouTube over alleged violations of a children’s privacy law.

In the settlement, the FTC and the New York attorney general allege that Google marketed its video platform, YouTube, to advertisers knowing that many channels were popular with younger audiences. It also alleges that the company tracked the viewing histories of children in order to serve them ads, which violates the Children’s Online Privacy Protection Act (COPPA). The $170 million fine is the largest COPPA fine to date, dwarfing the fine TikTok’s parent company received last February for violations of the same law.

Google will pay $170 million for YouTube’s child privacy violations, however, analysts say its to less


The company also said it would make changes to protect children’s privacy on YouTube, as regulators said the video site had knowingly and illegally harvested personal information from youngsters and used that data to profit by targeting them with ads.

Google fined by Regulators $170 million

Huawei, flagship smart phone will not have this

Huawei users Globally and in China will have different response to this tech news from Chinese tech giant. As they are launching their next flagship smartphone in coming month and that will be quite different than its precedent smart phones.

Interestingly Chinese users of Huawei wont be surprised as they have their own apps alternative to google, you tube, google maps and various other android based apps which they are using and do not even familiar of android and google apps unless they visit out of China they realize world is up to many other digital apps. Interestingly Huawie officials told they may use same OS instead Huawie newly launched Harmony.

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Huawei itself knows this fact that 50% of the users are Chinese based and wont be affected but their continuous effort is for global users based in the rest of the world. They do not want to lose there brand positioning they achieved in the recent years as they were hardly in top 10 ranking in smart phone manufacturers list but with advance and innovative tech strategy they claimed 2nd position in smart phone manufacturing list which is indeed a great milestone.

Huawei Flagship smartphone will not have google and android apps for users

 

Zuckerberg latest confession spread concerns among users

The latest confession from Facebook has become the latest company to admit that human contractors listened to recordings of users without their knowledge, a practice the company now says has been “paused”.

All the companies, including Facebook, said the data was stripped of any identifying information and was only used to improve their products, and not to help tailor ads to users.

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Facebook says it followed the lead of other companies to “limit human review of non-public audio.” When asked if it also captures audio from its Portal video calling product, the company declined to answer.

The revelation is just the latest in a long string of privacy violations the company has admitted to in recent years, including the Cambridge Analytica scandal, which compromised the data of 87 million users, and a 2018 hack that exposed the personal information of 50 million users. Just last month, the company last month agreed a $5 billion fine with the FTC after an investigation of privacy practices.

Facebook has become the latest company to admit that human contractors listened to recordings of users without their knowledge, a practice the company now says has been “paused”.

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Citing contractors who worked on the project, Bloomberg News reported on Tuesday that the company hired people to listen to audio conversations carried out on Facebook Messenger.

The practice involved users who had opted in Messenger to have their voice chats transcribed, the company said. The contractors have tasked with re-transcribing the conversations in order to gauge the accuracy of the automatic transcription tool.

Amazon has taken over.

The US-based agency conducted research to evaluate the buying behavior of customers and how much a consumer willing to pay to a particular brand when it comes to shop. It means a lot for brands to identify customer behavior and formulate strategies accordingly.
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This year in the survey Amazon has broken the longstanding reign of Apple and Google to become the world’s most valuable brand worth $315.5bn – the first new brand to claim the number one spot in 12 years. According to Kantar’s latest global BrandZ ranking, Amazon’s value grew 52% between 2018 and 2019, while Apple grew 3% to $309.1bn and Google by 2% to a little just under that at $309bn.

Microsoft, which sits in a comfortable fourth place with a value of $251bn, recorded the second-best increase in value in the top 10, up 25%, followed by Visa in fifth place, up 22% to $178bn, and Alibaba in seventh, up 16% to $131bn. Amazon’s global value this year is 409% higher than Microsoft’s was in 2006, which was the first brand to hold the top spot when the ranking launched.

Amazon to end its delivery system

“Amazon’s rise in brand value has been steady over the past few years as it has evolved from an online, price-led retailer to an ‘ecosystem brand’,” says Graham Staplehurst, BrandZ’s global strategy director. “It has successfully connected the values and positive brand associations from one business – ease of use, speed, reliability – to other areas.

“Enabled by developing technologies, and not being afraid to try and fail at times, Amazon has diversified into a range of offers from cloud computing to smart devices, from payment systems to the best in entertainment. As the boundaries between traditional businesses blur, Amazon has been ideally positioned to seize emerging opportunities.”

READ MORE: How brands can grow in a volatile marketing world

The only brands in the top 10 to decrease their value are Facebook (sixth) down 2% and Tencent (eighth) down 27% – although Tencent’s blow can largely be explained by a new constraint on gaming revenues in China. Overall, the top 100 has gained almost a third of a trillion dollars ($328bn) in value over the past year to reach $4.7tn – roughly the combined GDP of Spain, Korea, and Russia.

Total value grew by 7%, almost twice the growth rate of the global economy, despite the US and China trade war impacting consumer confidence. Much of this growth has come from consumer technology brands, which are now worth more than $1tn collectively.

Constraints

While, the top 10 has remained largely unchanged in terms of the brands within it, a couple of contenders are poised to disrupt the status quo.

Mastercard (12th) is one of the strongest challengers, with a 30% year-on-year increase in value – 1,138% times higher than 10 years ago – meaning it is far outpacing the aggregated growth rate of the top 10 (9.7%) and highly likely it will break through into the top 10 next year.

“Mastercard is a particularly interesting one because it shows the value of the brand and some changes in the world around us as well,” Staplehurst says.

“Brands that are able to have a clear identity, have some meaning for consumers, but also operate across more sectors [have the best potential for future growth]. This is what Mastercard is doing, it’s inserting itself into these ecosystems that are developing in a very useful for itself way.”

As Mastercard’s marketing boss Raja Rajamannar told Marketing Week earlier this year: “We are innovating non-stop in how we work. We try to bring those innovations to the table and see how we can partner with other companies to bring these to life. So the innovation could come from within Mastercard or from outside of the company.”

Verizon (11th) is also outpacing the top 10 with 11% growth over the past year and 434% growth compared with 2009. However, it is Instagram which is the fastest riser this year, up 95%.

Brands swapping in the listing

There are nine newcomers this year – the majority of which are Chinese and US technology brands. These are Didi Chuxing (71st), Xiaomi (74th), Meituan (78th), Dell Technologies (81st) – which re-enters the ranking now it is no longer a private company and its financials can be valued – Xbox (87th) and Tata Consultancy Services (97th).

Other newcomers include Chanel (31st) – another re-entry for the same reason as Dell, Indian insurance brand LIC (68th) and Haier (89th).

READ MORE: Instagram is growing its value faster than any other brand

According to Kantar, the newcomers score much higher than other brands on a number of measures including salience (146 vs 124), social presence (123 vs 110), purpose (118 vs 110), brand experience (117 vs 109), creativity (115 vs 105) and ‘interested to see what they do next’ (120 vs 110).

This means nine brands have fallen out of the ranking this year: China Life, Bank of China, eBay, SF Express, ANZ, BT, Ford, Honda, and Pepsi.

This doesn’t necessarily mean that they’re not growing, but they’re not growing at a fast enough rate to stay in the top 100. The minimum value needed to get into the top 100 is now 217% higher than in 2006 when it was around £4bn, making it a tough field to play – and stay – in.

It is worth noting the brands that have dropped out the top 100 have almost equal salience with their global competitors, but they lack ‘meaning’ and ‘difference’, which shows salience is no longer a guarantee of growth but merely a maintenance factor.

Just three UK brands made the top 100 this year: Shell (65th) up 2%, Vodafone (49th) down 8% and HSBC (56th) down 2%.

How the research carried out?

Kantar’s BrandZ valuation process takes the financial value created by a brand in US dollars and multiplies it by the proportion of that value generated by the brand contribution alone.

That brand contribution is derived from consumer research that quantifies how much of the volume people purchase and how much of the price premium people pay can be attributed to brand equity, connecting what people think to what they do.

This year’s analysis involves 122,000 brands, 3.6 million consumers, 418 categories, 51 markets, and 5.1 billion data points.